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Your sales planning partner


Optimize sales and marketing strategies with our insight and unique, valuable data.

We’ll help you:

  • Create awareness of your products and services with white papers and content marketing
  • Increase your visibility in the market through Ovum decision matrixes, On-the-Radar, and consulting services
  • Understand your share of wallet versus competitors
  • Identify and target customers through extensive databases of enterprise and service provider spending, capex investment, and contracts for software and services
  • Understand customer behavior with our Digital Consumer Insights survey

Why Ovum go-to-market planning

We don’t just have extensive data on company spending and capex investment in ICT technologies – it’s tempered with unique analyst insight across competitors. So you get an understanding of buyer behavior and strategies. 

Relevant products


Service Provider Markets

High-speed broadband technologies are moving into a growth phase, but communication service providers are still searching for ways to win consumer minds and sustain profitability.

Latest research

Analyst opinion

  • Service Provider Markets

    EC’s fine on Google is a further step in its fight against internet giants

    By Luca Schiavoni 27 Jun 2017

    The fine issued by the European Commission to Google on June 27, 2017, shows how serious the EC has become in tackling dominance of internet companies. This could continue for some time, as the Commission seeks to reduce the impact of network effects.

  • Service Provider Markets

    Nokia beefs up quality-as-a-differentiator focus

    By Nicole McCormick 21 Jun 2017

    Differentiation in telecommunications is difficult to do, especially in the competitive vendor space. But the “new Nokia” reckons it has a key differentiating factor in its arsenal – quality of service and improving the end-user experience. The company told analysts in Hanoi this month that the quality of both its products and services is fundamental. We are proponents of Nokia’s push for quality – we think it helps the company stand out.

  • Enterprise Vendor, Enterprise Service Provider, Service Prov...

    Monetizing High-Performance Low-Latency Networks

    By Ian Redpath 21 Jun 2017

    Inherent value of low-latency networks - Latency and its relationship to CSP revenue and network monetization is a complex topic. Latency performance underpins the entire network and therefore impacts the entire CSP business model. Potential CSP initiatives on latency could drive revenue across a spectrum of services. 

  • Service Provider Markets, Service Provider Technology

    The time is now for photonics integration

    By Kevin Lefebvre 08 Jun 2017

    The three key factors that Amazon, Google, Microsoft, and Facebook consider when selecting transceivers are price, power, and size. 

  • Consumer Service Provider, Service Provider Markets, Enterpr...

    Softbank’s $100bn Vision Fund to accelerate IoT, VR, and fintech

    By Francesco Radicati 07 Jun 2017

    Japanese telco Softbank has closed the first round of funding for its $100bn investment fund, having secured commitments from Saudi Arabia’s Public Investment Fund, Apple, and Foxconn, making it the largest such fund in history.

  • Service Provider Markets

    The Netherlands becomes first member state to scrap existing national net-neutrality law

    By Sarah McBride 07 Jun 2017

    On May 30, 2017, the Dutch Minister of Economic Affairs announced government plans to scrap the country's strict net-neutrality rules which are at odds with the EU's rules on the open internet.

  • Enterprise Vendor, Service Provider Markets, Enterprise Deci...

    Under GDPR, the enterprise needs to compete on consumer trust

    By Paige Bartley 05 Jun 2017

    For organizations that depend heavily on data processing as a business model, building trust with consumers and data subjects will increasingly become a competitive advantage under GDPR, as trust acts as the facilitator for consent.

  • Service Provider Markets

    MVNO consolidation in the German market creates a strong fourth player

    By Armita Satari 02 Jun 2017

    Mobile virtual network operator (MVNO) Drillisch and 1&1 Telecommunication SE, part of the United Internet Group, have announced consolidation plans and entered a business combination agreement. Drillisch brands have been driving price competition across the discounter mobile market in Germany. 1&1 brings fixed services to the table via 1&1 Versatel. Together, the service providers create a strong fourth player.

  • Service Provider Markets, Enterprise Service Provider

    It’s time to stop playing the B2B numbers game

    By Camille Mendler 01 Jun 2017

    Dystopian worlds and telcos' B2B marketers share an unexpected characteristic: an obsession with numbers. Consider how CSPs reach out to their smaller business customers: for most, this is done by grouping them into number of employees.

  • Service Provider Markets

    Significant questions remain around the funding sources for the WiFi4EU initiative

    By Sarah McBride 01 Jun 2017

    On May 29, the European Parliament, the Council, and the Commission reached a political agreement on the WiFi4EU program, but there are concerns about its affordability.

  • Service Provider Markets

    New EU rules support online content portability without affecting national copyright laws

    By Sarah McBride 31 May 2017

    On May 18, 2017, the European Parliament approved new portability regulations that from 1H18 will allow subscribers of fee-based online services to access content when they travel to other member states.

  • Service Provider Markets

    STC reveals digital ambitions with $500m tech fund

    By Matthew Reed 30 May 2017

    STC has unveiled a $500m venture capital fund, STV, which will focus on the technology sector and will be the largest of its kind in the Middle East, according to the Saudi Arabian telco.

  • Service Provider Markets

    STC reveals digital ambitions with $500m tech fund

    By Matthew Reed 30 May 2017

    STC has unveiled a $500m venture capital fund, STV, which will focus on the technology sector and will be the largest of its kind in the Middle East, according to the Saudi Arabian telco.

  • Service Provider Markets

    MWC Shanghai 2017: What to expect

    By Nicole McCormick 26 May 2017

    MWC Shanghai might be the “little sister” to MWC in Barcelona, but what it lacks in scale, it could make up for insightfulness. MWC Shanghai is approaching (June 28 to July 1), and while it will host a bunch of experimental stuff, it’s the breakout sessions of the conference that we are most excited about.

  • Service Provider Markets

    3.6GHz spectrum auction in Ireland sees new entrant to the market

    By Sarah McBride 25 May 2017

    On May 22, 2017 the Irish regulator ComReg announced the results of its 3.6GHz spectrum auction, which raised $87.5m (€78m) for 350MHz of spectrum. The auction will go some way to reduce the considerable digital divide that exists between the east and west coasts of the country.

Have any questions? Speak to a specialist

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