Optimize sales and marketing strategies with our insight and unique, valuable data.
We’ll help you:
- Create awareness of your products and services with white papers and content marketing
- Increase your visibility in the market through Ovum decision matrixes, On-the-Radar, and consulting services
- Understand your share of wallet versus competitors
- Identify and target customers through extensive databases of enterprise and service provider spending, capex investment, and contracts for software and services
- Understand customer behavior with our Digital Consumer Insights survey
Why Ovum go-to-market planning
We don’t just have extensive data on company spending and capex investment in ICT technologies – it’s tempered with unique analyst insight across competitors. So you get an understanding of buyer behavior and strategies.