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Your sales planning partner


Optimize sales and marketing strategies with our insight and unique, valuable data.

We’ll help you:

  • Create awareness of your products and services with white papers and content marketing
  • Increase your visibility in the market through Ovum decision matrixes, On-the-Radar, and consulting services
  • Understand your share of wallet versus competitors
  • Identify and target customers through extensive databases of enterprise and service provider spending, capex investment, and contracts for software and services
  • Understand customer behavior with our Digital Consumer Insights survey

Why Ovum go-to-market planning

We don’t just have extensive data on company spending and capex investment in ICT technologies – it’s tempered with unique analyst insight across competitors. So you get an understanding of buyer behavior and strategies. 

Relevant products


Service Provider Markets

High-speed broadband technologies are moving into a growth phase, but communication service providers are still searching for ways to win consumer minds and sustain profitability.

Latest research

Analyst opinion

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

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