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Your sales planning partner


Optimize sales and marketing strategies with our insight and unique, valuable data.

We’ll help you:

  • Create awareness of your products and services with white papers and content marketing
  • Increase your visibility in the market through Ovum decision matrixes, On-the-Radar, and consulting services
  • Understand your share of wallet versus competitors
  • Identify and target customers through extensive databases of enterprise and service provider spending, capex investment, and contracts for software and services
  • Understand customer behavior with our Digital Consumer Insights survey

Why Ovum go-to-market planning

We don’t just have extensive data on company spending and capex investment in ICT technologies – it’s tempered with unique analyst insight across competitors. So you get an understanding of buyer behavior and strategies. 

Relevant products


5G Accelerator


Service Provider Markets

High-speed broadband technologies are moving into a growth phase, but communication service providers are still searching for ways to win consumer minds and sustain profitability.

Latest research

Analyst opinion

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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