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Welcome to Ovum

Business intelligence

Business intelligence

We’re a market-leading data, research and consulting business focused on helping digital service providers and their technology partners thrive, in the connected digital economy.

Expert analysis

Industry experts

Working as an interconnected global network, our 150+ in-house analysts provide unrivalled and daily updated analysis and reports drawn from extensive, authoritative data sets.

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Data and forecasts

With independent, actionable expertise on technology, media and telecoms, we deliver to our customers the insight and intelligence necessary to gain an advantage and make the best strategic decisions.

Deeper insights


Our ability to design and deliver custom research programs to address any client need makes you better able to understand your market, competitors, consumers, and delivery channels for smarter decisions that bring a better return on investment.

Our teams have reviewed the programs, scanned the press releases and picked apart the speaker session list to bring you the key details and help you get the most out of your six days in Spain.
Ovum Consulting consistently delivers against our clients’ project objectives by combining longstanding TMT expertise with the most complete set of industry data available.
Download our 2017 Research Agendas for Service Providers, Enterprise Decision Makers and IT Vendors.

Latest research

Analyst opinion

  • Service Provider Markets

    Verizon’s new unlimited plan sparks price war

    By Kristin Paulin 27 Feb 2017

    US wireless market leader Verizon brought back unlimited plans in February 2017, with the Verizon Unlimited offering. Starting at $80 a month for one line, it sparked an immediate price war.

  • Service Provider Technology

    Next-Generation IT

    By Kris Szaniawski 27 Feb 2017

    New digital services require a lean, flexible, open environment that allows for faster service design and the systems and streamlined processes that can deliver innovative on-demand services. To support this change, communications service providers (CSPs) will need to implement high levels of automation, make effective use of advanced analytics tools, and adopt cloud-based delivery models.

  • Service Provider Markets, Consumer Service Provider, Enterpr...

    MWC 2017 Highlights: Day One

    By Ronan De Renesse 27 Feb 2017

    Digital assistants shine bright at MWC - 5G takes center-stage at MWC Day 0 - LTE-M gets major operator backing at MWC - The IoT paradox is clear at MWC - Tokenization emerges as enabler of contextually relevant commerce - Telefonica launches AURA, an AI-based digital assistant - Amdocs combines AI and cognitive computing to automate telco business processes - Nokia and Blackberry steal the handset limelight from premium devices - Enterprise mobility management vendors get serious about IoT - Service providers detail key parts of digital-first strategies - Service providers can start on the road to 5G today - Samsung's controller for the next iteration of Gear VR

    Topic 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Enterprise Vendor, Enterprise Decision-Maker

    The time to act on IoT and wearable data is now

    By Mila D'Antonio 24 Feb 2017

    The emergence of digital technologies like wearables, beacons, and devices connected to the Internet of Things is creating new data streams and more relevant insights, making enterprises agile, efficient, and proactively responsive to customers. The enterprises that put the processes and technologies in place to quickly act on the data generated by connected devices for the benefit of customers will gain strategic advantage.

  • Consumer Service Provider

    Mapping the growth of the Chat app market

    24 Feb 2017

    Topic Video

  • Service Provider Technology, Enterprise IT Strategy and Sele...

    Top trends to watch at Mobile World Congress 2017

    24 Feb 2017

    Topic 5G Big data and analytics Cloud IoT Payments AI Security Smart home Video

  • Enterprise Service Provider, Enterprise Decision-Maker

    IT service providers must reinvent their business in the digital world

    By Clement Teo 23 Feb 2017

    Service providers that fail to urgently reinvent their labor-intensive businesses for a digital future risk becoming a footnote in the annals of business outsourcing history.

  • Consumer Service Provider, Enterprise Vendor, Enterprise Ser...

    Amazon and AISpeech help Lenovo to enter the smart home market

    By Mariana Zamoszczyk 23 Feb 2017

    Encouraged by the growing activity in the smart home industry, Chinese hardware manufacturer Lenovo has decided to enter the market with a new voice-activated smart speaker.

    Topic Smart home IoT

  • Enterprise Vendor, Enterprise Decision-Maker

    Identity is the missing link between privacy and security

    By Paige Bartley 22 Feb 2017

    With privacy difficult to define, it is a challenge for enterprises to enact IT strategy that protects privacy while also driving business value. Identity is emerging as an important strategic link back to the risk of real-world harm to individuals.

  • Service Provider Markets

    Wholesale revenues grow to $213bn by 2021

    By David James 22 Feb 2017

    Ovum’s recently published Global Wholesale Market Forecast: 2016–21 predicts that the wholesale market will be worth $213bn in 2021, accounting for 10.8% of total telecoms service provider revenues.

  • Enterprise Vendor, Enterprise Decision-Maker

    Now is the right time to start thinking about legislating autonomous systems

    By Chris Pennell 21 Feb 2017

    The potential of autonomous systems, robots, and AI to perform tasks currently being carried out by humans is becoming an ever-closer reality, prompting a need to consider a legal framework to govern such technology.

  • Consumer Service Provider, Enterprise Vendor, Service Provid...

    Hollywood reels toward the land of PVOD

    By Ed Barton 21 Feb 2017

    Premium video on-demand (PVOD) has come to the fore yet again, as a result of 20th Century Fox CEO Stacey Snider discussing the topic at an industry confab during the past week.

  • Consumer Service Provider

    Microsoft’s delay of the next Hololens shows just how far we are from an immersive AR future

    By Paul Jackson 21 Feb 2017

    New reports suggest that Microsoft will skip the road-mapped “V2” of its Hololens immersive AR headset – which was perhaps due this year – for a more revolutionary “V3” product in 2019. If true, this hints at the Redmond giant’s confidence that few firms will catch up with or leapfrog it in the interim period, and that it is still too difficult to build revolutionary technology into end-user-ready products.

  • Consumer Service Provider

    YouTube ditches unskippable 30-second ads to boost mobile engagement

    By Matthew Bailey 21 Feb 2017

    YouTube has announced that, as of 2018, it will no longer serve 30-second unskippable ads. This is a smart move because competition for video ad dollars and consumer engagement will intensify over the coming years, especially on mobile devices.

  • Service Provider Markets

    Rocky road ahead for digital service providers

    By Nicole McCormick 21 Feb 2017

    When the corporate strategy boss at a leading Chinese operator (which shall not be named) tells you that it is not having much success with its value-added services strategy, you know much smaller digital service providers are in trouble.

Our expertise

Identify new opportunities for growth in the digital economy. With the most globally comprehensive data sets covering today’s converging market, Ovum provides strategists with the crucial consulting and market updates essential for business planning success.
To succeed in the technology sector it’s vital to stay relevant. As innovation leaders, we’ll help you leverage disruptive and best-of-breed technology to incubate and build your business.
Understand customers engaged in digital transactions with our extensive insight and data. We offer consulting services, including building go-to-market plans. Plus, we’ll help you get your message out to the market by writing white papers, and creating content marketing and speaking opportunities.
Sales resources are expensive, and often limited. With our unrivalled market intelligence you can stop guessing and deploy them in a way that increases your sales effectiveness.
Define the architectures and roadmaps you need to exploit major disruptive technology trends. Ovum’s data-backed research gives enterprise decision-makers insight and understanding to help create a robust business technology strategy.
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Meet our newest analysts


Alexandra Rehak

Practice Head, Internet of Things


Alexandra Rehak

Alexandra specializes in

  • IoT
  • IoT Partnerships and Investment
  • Disruptive Digital Business Models
  • Service Provider Strategies

+ 21 years experience

  • Service Provider Markets
  • Service Provider Technology
  • Service Provider Market Forecasts
  • Enterprise Service Provider

Clement Teo

Principal Analyst



Clement specializes in

  • Managed Services: Cloud and Security
  • Customer Experience

+ 21 years experience

  • Enterprise Service Provider

Marshall Lager

Senior Analyst



Marshall specializes in

  • IT

+ 12 years experience

  • Consumer Service Provider
  • Ovum for Enterprise IT vendors
  • Enterprise Service Provider
  • Enterprise IT Strategy and Selection
  • Enterprise Decision-Maker

Upcoming events

07 Mar 2017


Mobile World Congress (MWC) 2017 Webinar

  • Rob Gallagher
  • Daniel Gleeson
  • Daryl Schoolar
  • Alexandra Rehak

20 Mar 2017


Industry conference

Ovum Public Sector Series Roadshow

  • Kevin Noonan
  • Al Blake

21 Mar 2017


Industry conference

OFC (Optical Fiber Communication)

  • Julie Kunstler
  • Kevin Lefebvre
  • Ian Redpath
  • Don Frey

Keep up to date

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