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Welcome to Ovum

Business intelligence

We’re a market-leading data, research and consulting business focused on helping digital service providers and their technology partners thrive, in the connected digital economy.

Industry experts

Working as an interconnected global network, our 150+ in-house analysts provide unrivalled and daily updated analysis and reports drawn from extensive, authoritative data sets.

Data and forecasts

With independent, actionable expertise on technology, media and telecoms, we deliver to our customers the insight and intelligence necessary to gain an advantage and make the best strategic decisions.

Consulting

Our ability to design and deliver custom research programs to address any client need makes you better able to understand your market, competitors, consumers, and delivery channels for smarter decisions that bring a better return on investment.

Ovum IoT Viewpoints - Opportunities In 2017 and Beyond
Ovum Consulting consistently delivers against our clients’ project objectives by combining longstanding TMT expertise with the most complete set of industry data available.
The 2017/2018  Research Agendas for Service Providers, Enterprise Decision Makers and IT Vendors is available online.

Latest research

Analyst opinion

  • Consumer and Entertainment Services, Enterprise Vendor, Serv...

    Nest incorporates AI into new home security devices

    By Francesco Radicati 22 Sep 2017

    Smart home device OEM Nest has announced a new suite of security products, ranging from a home alarm system to a connected doorbell and an outdoor security camera that include facial and object recognition.

  • Enterprise Services

    Google makes enterprise deployment of Android devices easier with zero-touch enrollment

    By Adam Holtby 22 Sep 2017

    The new zero-touch enrollment model introduced by Google enables IT departments to not only deploy corporate-owned devices to employees in bulk, but to do so in a way that is secure due to mobile device management auto-enrollment.

  • Service Provider Market - Global, IT, Enterprise Vendor, Ent...

    Connected things prompt regulators to strengthen cybersecurity laws

    By Luca Schiavoni 20 Sep 2017

    The success of connected devices, and that of the services that come with them, means cybersecurity is now a primary concern for all actors involved in the chain. More regulators are getting involved in monitoring cybersecurity developments and making sure standards reach the highest levels possible.

  • IT, Enterprise Decision-Maker

    The business-critical necessity of addressing cybersecurity

    By Spencer Izard 20 Sep 2017

    As digital ecosystems evolve through deeper insight-driven engagements with customers/clients to various endpoints, an organization's risk exposure to cybersecurity threats will continue to increase.

  • Enterprise Services, Enterprise Decision-Maker

    SAP talks up Leonardo in Asia-Pacific

    By Adrian Ho 20 Sep 2017

    Agile and rapid innovation seems to be what enterprises are looking for in a digital economy. The ability to harness the power of data that can deliver impactful business insights is equally important. Platforms and systems that support this agenda will resonate with business users. SAP recently hosted the analyst community at its Asia-Pacific summit, and it was what Leonardo could bring to the table for enterprises that generated the most buzz.

  • Enterprise Services, Enterprise Decision-Maker

    SAP talks up Leonardo in Asia-Pacific

    By Adrian Ho 20 Sep 2017

    Agile and rapid innovation seems to be what enterprises are looking for in a digital economy. The ability to harness the power of data that can deliver impactful business insights is equally important. Platforms and systems that support this agenda will resonate with business users. SAP recently hosted the analyst community at its Asia-Pacific summit, and it was what Leonardo could bring to the table for enterprises that generated the most buzz.

  • IT, Enterprise Decision-Maker

    For the enterprise, AI is the automation of analytics

    By Tom Pringle 20 Sep 2017

    Artificial intelligence, as the flavor du jour, is overly hyped and often discussed in impenetrable technical terms. This has created confusion around a technology that promises to be the next revolution in productivity.

  • Enterprise Services, Enterprise Decision-Maker

    SAP talks up Leonardo in Asia-Pacific

    By Adrian Ho 20 Sep 2017

    Agile and rapid innovation seems to be what enterprises are looking for in a digital economy. The ability to harness the power of data that can deliver impactful business insights is equally important. Platforms and systems that support this agenda will resonate with business users. SAP recently hosted the analyst community at its Asia-Pacific summit, and it was what Leonardo could bring to the table for enterprises that generated the most buzz.

  • IT, Enterprise Decision-Maker

    The business-critical necessity of addressing cybersecurity

    By Spencer Izard 20 Sep 2017

    As digital ecosystems evolve through deeper insight-driven engagements with customers/clients to various endpoints, an organization's risk exposure to cybersecurity threats will continue to increase.

  • Service Provider Market - Global, IT, Enterprise Vendor, Ent...

    Connected things prompt regulators to strengthen cybersecurity laws

    By Luca Schiavoni 20 Sep 2017

    The success of connected devices, and that of the services that come with them, means cybersecurity is now a primary concern for all actors involved in the chain. More regulators are getting involved in monitoring cybersecurity developments and making sure standards reach the highest levels possible.

  • Enterprise Services, Enterprise Decision-Maker

    Service providers dive into SD-WAN for enterprises, but their go-to-market strategies will need work

    By Brian Washburn 19 Sep 2017

    SD-WAN makes enterprises' hybrid networks more flexible to operate and easier to manage.

  • Consumer and Entertainment Services

    MWC Americas: Fashion brands need to focus on software differentiation for their smartwatches

    By Rishi Kaul 19 Sep 2017

    Showcased at some MWC events were smartwatches by established fashion brands. Most entering the smartwatch arena are not set up for much success in the space from either a digital or strategic perspective.

  • IT, Service Provider Market - Global, Enterprise Decision-Ma...

    ECHR ruling has little impact on email archiving and compliance technology

    By Paige Bartley 13 Sep 2017

    A recent ECHR ruling underscores the need for better communication with employees regarding monitoring practices and expectations of technology use, but it has little impact on the actual technological means of the monitoring itself, such as email archiving or compliance software.

  • Service Provider Market - Global

    Facebook's €1.2bn fine in Spain is likely to be an insufficient remedy

    By Luca Schiavoni 12 Sep 2017

    On September 11, 2017, the Spanish data protection authority imposed a fine of €1.2bn on Facebook, which was found to use personal data for advertising without obtaining users' consent. However, without other remedies, fines are unlikely to work.

  • Consumer and Entertainment Services, Enterprise Vendor, Inte...

    Alexa and Cortana partner to compete against Siri and Google Assistant

    By Mariana Zamoszczyk 12 Sep 2017

    Amazon and Microsoft have joined forces to allow Alexa and Cortana to interact with each other. This cross-platform integration will help both companies blur the boundaries between the professional and personal lives of their users.

Our expertise

Identify new opportunities for growth in the digital economy. With the most globally comprehensive data sets covering today’s converging market, Ovum provides strategists with the crucial consulting and market updates essential for business planning success.
To succeed in the technology sector it’s vital to stay relevant. As innovation leaders, we’ll help you leverage disruptive and best-of-breed technology to incubate and build your business.
Understand customers engaged in digital transactions with our extensive insight and data. We offer consulting services, including building go-to-market plans. Plus, we’ll help you get your message out to the market by writing white papers, and creating content marketing and speaking opportunities.
Sales resources are expensive, and often limited. With our unrivalled market intelligence you can stop guessing and deploy them in a way that increases your sales effectiveness.
Define the architectures and roadmaps you need to exploit major disruptive technology trends. Ovum’s data-backed research gives enterprise decision-makers insight and understanding to help create a robust business technology strategy.
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Meet our newest analysts

Alexandra Rehak

Practice Head, Internet of Things
alexandra rehak

Alexandra specializes in

  • IoT
  • IoT Partnerships and Investment
  • Disruptive Digital Business Models
  • Service Provider Strategies

+ 21 years experience

Analyst

Marshall Lager

Senior Analyst
Marshall_head_ovum

Marshall specializes in

  • Customer Engagement
  • Customer Experience
  • Customer Relationship Management
  • Voice of the Customer
  • Social Media

+ 12 years experience

Upcoming events

25 Sep 2017

USA

Conference

Channel Partners Evolution

Presenters:
  • Mike Sapien

27 Sep 2017

UK

Industry conference

Managed Services World Congress

01 Oct 2017

USA

Conference

Oracle OpenWorld 2017

Presenters:
  • Tim Jennings
  • Nicole Engelbert

Keep up to date

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