skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration



Windows Phone became Windows 10 Mobile today is an OS for successful smartphone. It is fluid, rapid, rather pretty (it’s a matter of taste) and stable. However, despite its qualities, the alternative OS was never able to really bored and even becomes a statistical curiosity today. And even in countries where its share exceeded 10% , as in France and Italy, Windows Phone fall, crushed by the rollers iOS and Android compressors. On the third fiscal quarter, the company has thus sold 2.3 million Lumia – still less than the 4.5 million the previous quarter and the 8.6 million in 2015.

The platform has long suffered from two gaping wounds: the lack of manufacturing partners (position reinforced by the takeover of Nokia by Microsoft) and the lack of applications stars. Today, Windows Phone / Mobile 10 vegetating under the 5% market share and everything suggests that Redmond will soon stop spending or changing paradigm completely (the famous Surface Phone).



According to analyst Ovum Telecoms Research, Ronan de Renesse, the question is whether Microsoft can afford to be absent from the smartphone market. “It’s not something they can ignore, they must continue to produce phones for Windows 10.”

[Translated using Google Translate]

Read more of the article here.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now