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Auto insurers should keep a very close watch on what Google is doing in the US and UK markets, but it is unlikely that the company will make any significant moves within the next two years.


  • With Google's entry in the price comparison website market, it threatens to democratize a key channel to insurance buyers.

Features and Benefits

  • Assess the potential implications for insurers of Google's entry in the price comparison website market.
  • Understand Google's likely next move in this space.

Key questions answered

  • What might Google do in the auto insurance space?
  • How serious is Google about this market, and what are its likely next moves?

Table of contents

Ovum view

  • Summary
  • Google’s impact could be felt very rapidly
  • Google threatens to democratize a key channel to insurance buyers
  • Google will not make any disruptive moves for the next two years


  • Author

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