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Ovum's Utility, Assembly, and Delivery model provides a way to apply different approaches to different types of business activity, enabling organizations to prioritize innovation and investment.


  • Classifying your business activities will enable you to apply the most appropriate investment and innovation model to the different activities your business undertakes.
  • IT has to strike a constant balance between three key drivers: cost, risk, and change. The emphasis placed on each of these drivers should be different for each class of activity.

Features and Benefits

  • Provides a framework to enable organizations to classify business activities.
  • Advises organizations how to define and prioritize investment plans.

Key questions answered

  • How can organizations prioritize IT investment?
  • Where should organizations focus innovation efforts?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Classify your business activities
  • The classification process should be done in collaboration with the business
  • Once you have classified your business activities, apply a differentiated approach to sourcing and management for each type
  • Apply different benchmarks to each type of activity

Utility, Assembly, and Delivery

  • The Utility, Assembly, and Delivery model explained
  • Different classes of activity have different attributes
  • Different types of activity demand different approaches
  • As organizations evolve processes may move from one class to another
  • Some business functions will span all three classes of business activity


  • Author

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