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A detailed analysis of the UK’s TV market, including written analysis, graphic visualizations, data, and forecasts.


  • Leading pay-TV operator Sky is facing strong competition from BT, the incumbent telco, which is generating broadband and pay-TV growth with an aggressive premium sports strategy, having acquired rights to both Premier League and Champions League football.
  • Sky struck a wholesale deal with mobile operator O2 in January 2015, which was followed by BT's £12.5bn ($15.5bn) acquisition of EE in February 2015, allowing both to consolidate their positions with quad-play offerings.
  • With growth in traditional pay-TV subscribers – those including a basic channel package and requiring a long-term commitment – on the wane, future pay-TV growth will come mainly from the lower end of the TV market.

Features and Benefits

  • Provides a deep insight into how the pay-TV and TV advertising sectors are faring in the UK.
  • Assesses the prospects for multiscreen and OTT video initiatives in the UK TV market.

Key questions answered

  • Who benefited most from the latest Premier League rights auction?
  • How are operators adjusting their strategies to deal with the growth of Netflix?

Table of contents


  • Introduction
  • Download 1: UK TV Update

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