skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration
The digitalisation of everything is already pushing enterprises to adopt a "customer first" strategy across their service delivery channels (both digital and non-digital). This enables enterprises to increase their engagement rates and expand their market reach. However, the expansion of purchase channels and improved customer access is not sufficient by itself to ensure long-term competitive advantage.

The Transformation to a Personalised Subscriber Engagement Company

Key messages:

  • Generation Y and baby boomers spend the largest proportion of their average monthly household disposable income on subscription goods and services.
  • Almost half (45%) of consumer disposable income spend is on one-time goods and services in combination with subscriptions. This is driving greater demand for hybrid customer engagement models that can enhance average revenue per user (ARPU).

 

 

The Transformation to a Personalised Subscriber Engagement

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now