skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Five key trends Ovum believes will shape TV and OTT over the next five years.


  • New perspectives and strategies are required to maintain competitiveness as the 5G era approaches and offers the potential to change the current competitive situation … or deepen it.

Features and Benefits

  • Cord-cutting will hit pay-TV hardest in countries where the difference between pay-TV and OTT ARPUs is highest.
  • More than half of all OTT video subscriptions will be via a third party in 2023, rising from one-quarter in 2019.

Key questions answered

  • What trends will shape TV and video over the next five years?
  • What new perspectives and strategies are required to prepare for the 5G era?

Table of contents


  • Introduction
  • Download 1: The Road to 2023: TV and Video

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now