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This report highlights five key trends that will shape next-generation TV technology over the next five years, assesses the impact these trends will have on players, and provides recommendations for how players should respond.


  • By 2023, a combination of declining media streamer sales, increased competition, and TV OEM strength will result in OS providers sharing a slice of OTT revenue.
  • Consumers will be attracted to operator bundles filled with a combination of local content providers with strong regional catalogs combined with a few global services (e.g., sports access, Netflix).
  • Almost a quarter of live TV & video workflows to be pushed on IP by 2023. Service providers’ brands will be shaped more by the app store vendors they choose to partner with.

Features and Benefits

  • Examines the future impact of five key next-gen TV tech trends.
  • Provides a short-term (0–1 years), mid-term (2–3 years), and long-term (3–5 years) view of how each next-gen TV tech development will unfold.

Key questions answered

  • How will players across the TV tech ecosystem evolve to remain relevant over the next five years?
  • Which technologies in TV and media will become mainstream by 2023?
  • How will consumer behaviors shape how service providers and vendors innovate in TV technology?
  • With next-gen TV tech, what will the impact be on TV devices over five years?

Table of contents


  • Introduction
  • Download 1: The Road to 2023: Next-Generation TV Technology

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