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A combination of socio-economic and demographic factors and the imperative to offer an “unmatchable customer experience” is placing greater emphasis on software’s role in winning, serving, and retaining customers. This is forcing enterprises to rethink their approach to application development, making IT organizations take a product-centric approach to developing business applications as they strive to support the business’s demand for faster time to market.


  • Non-technology enterprises redefine their approach to software as a way to enhance brand perception and loyalty.

Features and Benefits

  • This report helps clients understand the changing landscape of the application services space and the steady blurring of lines between the application and engineering services practices.
  • This report takes a look at the importance of product development practices in enabling business agility and faster time-to-market.

Key questions answered

  • What are the drivers behind the growing popularity of product development or engineering practices in the application development space?
  • How are outsourcing vendors positioning their software product development offerings?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages
  • Recommendations for enterprises
  • Recommendations for vendors

Enterprises redefine their approach to software

  • Non-technology enterprises take the software route to enhance brand perception and loyalty
  • It’s all about the experience; software offers a critical differentiator in a copycat market

Specialized engineering practices gain traction as the market evolves

  • Outsourced engineering services is diverging into two distinct practices

Outsourced SPDS provides a faster, cheaper way to bring innovation to market

  • Outsourcing SPDS offers an agile, responsive, and cost-effective alternative to doing everything in-house


  • Methodology
  • Further reading
  • Author

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