skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Summary of key messages and takeaways from the Telefonica Enterprise Summit October 2016.


  • Telefonica plans to build on its strength as a leading pan-regional player with a focus on Spanish-speaking countries and Brazil. Telefonica will pursue service buildout and customer acquisition where it has a network, which can act as the primary platform for services.
  • The group is continuing its push for IoT leadership and is well-differentiated in several verticals (particularly retail). In a related move, Telefonica announced the formation of a business unit, LUCA, to combine and build on its big data, analytics, and security capabilities.

Features and Benefits

  • Assess Telefonica's enterprise services vision as presented at the carrier's 2016 analyst summit.
  • Learn about Telefonica's new enterprise and IoT initiatives, including LUCA, Negocio Smart, and SD-WAN offerings.

Key questions answered

  • What are Telefonica's key strategic initiatives in the area of enterprise services?
  • How is Telefonica positioning for IoT leadership?
  • What is the significance of the launch of Telefonica's new LUCA unit?

Table of contents

Ovum view

  • Summary
  • Telefonica focuses on the fundamentals, with connectivity as the core value
  • An ongoing commitment to lead in IoT
  • Investing in a new analytics division to build new revenue streams
  • "Negocio Smart" launches in Central America
  • From points of light to successful new services


  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now