skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

This profile is part of a series of digital-operator profiles. It analyzes the digital and innovation strategies of the Singtel group, detailing partnerships and acquisitions, internal structures, and new digital divisions.

Highlights

  • Singtel’s digital business has sufficient autonomy, yet remains central to the group's overall structure. A restructuring helped Singtel provide clarity and focus to the unit, streamlining its activities to compete more effectively, aggressively, and swiftly with OTT competitors.
  • The operator has continued its focus on building businesses that can move the needle. Singtel is now selling its technology to third parties outside of its operating companies and regional associates.
  • SingTel has made regular investments in building scale in digital advertising, having spent more than $750m so far.

Features and Benefits

  • Gain insight into Singtel's approach to innovation in digital services.
  • Assess Singtel's strategy for mobile advertising.

Key questions answered

  • How has Singtel incorporated digital service development into its overall organization?
  • Which digital services are performing well for Singtel?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Consumer and enterprise
  • Digital service enablement

Market dynamics

  • Mature and developing markets

Digital-service developments

  • Acquisitions and partnerships
  • Digital service launches: Digital Life

Appendix

  • Methodology
  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now