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Introduction

A detailed update of the Malaysia TV market, encompassing free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • - Astro dominates pay-TV with over 68% TV household penetration. To date it has resisted competition from cable and IPTV; future TV leadership will depend on Astro’s ability to penetrate rural pay-TV markets with low-income households. - OTT/SVOD services are slowly emerging with Internet-TV service iflix and Telekom Malaysia launching in 2015, and Netflix in 2016.
  • - IPTV will strengthen its position in the market in the next few years, as government- and TM-initiated high-speed broadband network deployment will result in an upsurge in nationwide broadband penetration. In preparation, TM is looking beyond IPTV to guard against emerging OTT competition via back-to-back partnerships with iflix and Viu.
  • - Terrestrial-TV digitalization kicked off in April 2015. MYTV and TM driving the DTT infrastructure process forward, with the aim of extending DTT reception to 98% of population by end-2016. - Astro has secured the Premier League (EPL) broadcast rights in Malaysia for the three seasons from 2016/17 to 2018/19. Weakening of Malaysian Ringgit currency is hurting Astro in terms of increased content costs.

Features and Benefits

  • - Evaluates pay-TV market competition in play - Analyses strengths of pay-TV leader, Astro
  • - Lists key developments activities around pay-TV market - Tabulates the OTT services in operation in the market

Key questions answered

  • - Which TV platforms will increase share in the next five years? - Which TV platform is expected to contribute the most towards TV advertising revenue?
  • - How is the progress of digital TV (DTT) rollout? And is it going to impact pay-TV in future? - Is the change in TV market dynamics a cause for concern for Astro?

Table of contents

Summary

  • Introduction
  • Download 1: Malaysia TV Update

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