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Vodacom South Africa’s Just 4 You price plan is now at the center of the operator’s strategy to maintain voice usage and revenue and to drive data take-up. Just 4 You consists of prepaid bundles available to both prepaid and postpaid users, based on the subscribers’ network-usage profiles.


  • Just 4 You has been both a key driver of Vodacom’s prepaid segment and a key turnaround tool, helping the operator move from a traditional marketing-led pricing system to pricing options generated by network usage.

Features and Benefits

  • Learn how operators in Africa segment prices to maintain ARPU among prepaid users.
  • Assesses South Africa's prepaid market.

Key questions answered

  • How can profiling enhance an operator's pricing strategy in a prepaid environment?
  • How can operators in South Africa drive prepaid usage?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers

Context and strategy

  • A challenging competitive context
  • Commercial strategy
  • Outcome assessment
  • Industry lessons learned


  • Methodology
  • Further reading
  • Author

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