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This is an update of the East Africa TV market covering an overview of the market, pay-TV landscape, next-generation TV and OTT, and DTT development. It includes TV subscriptions and revenue forecast for the period 2016–20.


  • Between them, Ethiopia, Malawi, Tanzania, Uganda, and Zambia had a total of 5.9 million TV households by the end of 2015. Of that total, 34%, or 2.02 million, were pay-TV households.
  • Tanzania is the only country in the region that has completed the switchover, with the rest in different stages of implementation. Primary DTT households increased by 35% from 1.2 million in 2014 to 1.6 million in 2015.

Features and Benefits

  • This report analyzes the growth and development of the TV sector across Ethiopia, Malawi, Tanzania, Uganda, and Zambia
  • The report also identifies the key development strategies by TV operators across the East Africa region

Key questions answered

  • How has the East Africa region's TV market evolved over the last five years?
  • What are the key drivers that will spur the growth of the region's TV sector in the next five years?

Table of contents


  • Introduction
  • Download 1: East Africa TV Update: Ethiopia, Malawi, Tanzania, Uganda, and Zambia

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