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Introduction

The telecoms market in Tunisia is notable for intense price competition. The country’s operators have tried to retain subscribers by introducing low-cost smartphone packages and competitively priced social-networking promotions.

Highlights

  • Operators are shifting their focus to the low-cost smartphone market to boost data usage.

Features and Benefits

  • Understand key operator initiatives.
  • Understand how operators in Tunisia are using CSR to boost brand equity.

Key questions answered

  • Who is the current market leader in the mobile market?
  • How fast is 3G take-up growing?

Table of contents

Summary

  • Introduction
  • Download 1: Tunisia Update, April 2015

Appendix

  • Further reading
  • Author

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