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Introduction

This profile assesses Turkcell's digital strategy, its digital-service developments and deployments, and the performance of and prospects for the group's digital businesses.

Highlights

  • On the B2C side, Turkcell's digital strategy is about competing with OTT services by offering own services, developed in-house. Turkcell established a digital company called Turkcell Teknoloji, which is responsible for R&D in the area of digital services.
  • On the B2B side, Turkcell is active in the M2M field and cloud. In M2M, it has solutions across various verticals, including farming, energy, smart cities, and fleet telematics. On the cloud side, Turkcell keeps building data centers aimed at local and international content players to make Turkey a significant data hub in the region.

Features and Benefits

  • Assesses Turkcell's digital-service strategy and analyzes its prospects for growth.
  • Evaluates all of Turkcell's key digital-service initiatives.

Key questions answered

  • What is Turkcell's digital strategy?
  • Why do Turkcell's digital services demonstrate a good uptake?
  • What are the next steps in Turkcell's digital-service development?
  • How did Turkcell's digital-service revenues and data revenues grow over time?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Digital-service development

  • Content
  • OTT communication
  • Consumer finance company
  • M2M/IoT
  • Cloud

Digital strategy results

  • Digital revenue and prospects

Appendix

  • Further reading
  • Author

Recommended Articles

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