skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


This report provides an update on Vodafone Group's operations, covering financial performance, market dynamics, key developments, and strategy, as well as the operator's latest product and service launches.


  • Vodafone's service revenues fell 3.3% year on year in 2016 to €49.5bn ($52.2bn), and its total revenues fell 4.2% to €54.3bn. Its revenues fell 3.5% year on year in Europe and 4.76% in AMAP (Africa, Middle East, and Asia Pacific). The performance in AMAP slowed because of competitive pressure and demonetization impacts in India.
  • Liberty Global and Vodafone completed the creation of their Dutch 50/50 joint venture in December 2016. The operators named the joint venture "VodafoneZiggo" and began marketing activities under the new brand from January 2017.
  • Vodafone had a total of 470 million mobile customers at end-2016, of which 64.6 million were 4G customers. Vodafone's fixed broadband customer base grew to 14.3 million at end-2016. Germany, Spain, and Italy lead, with 6.1 million, 3.2 million, and 2.1 million subscribers, respectively.

Features and Benefits

  • Assesses Vodafone's current market position and strategy for improvement.
  • Analyzes Vodafone's performance, recent developments in the market, and the operator's strategic initiatives.
  • Benchmarks Vodafone's financial performance against 44 other major operators worldwide.

Key questions answered

  • How has the company performed in recent quarters?
  • What were some of the key product launches in the last six months?
  • What is Vodafone's strategy?
  • What is the revenue market share of each of the group’s businesses?

Table of contents


  • Introduction
  • Download 1: Vodafone Group Update, February 2017

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now