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The aim of this report is to provide a view on how service providers in Europe are approaching the deployment of new low-power, wide-area (LPWA) network technologies in order to capitalize on this subset of the overall IoT market.


  • Connectivity is the lowest-value component of the whole IoT package, meaning that competition among IoT providers will be about more than the traditional operator core competencies, due to the offering of value-added services.
  • While IoT will be genuinely transformative for governments, industries, businesses, and consumers over the coming years, today, timing is the major question facing service providers looking to enter the LPWA-IoT market. NB-IoT will become the global mainstream IoT technology and LoRa is two to three years ahead of NB-IoT in terms of commercial maturity.
  • IoT is causing network operators to begin organizational and strategic change to be able to meet market opportunities.

Features and Benefits

  • Understand the current LPWA-IoT market in Europe.
  • Assess the LPWA-IoT strategies of network operators in Europe: Learn how five of the leading LPWA-IoT operators in Europe approached network rollout and commercial positioning.
  • See how service providers are deploying networks and building core competencies to maximize their ability to compete in the LPWA-IoT market.
  • Understand the different LPWA technology choices the profiled service providers have made.
  • Assess what service providers need to offer to be strong partners and competitors in the LPWA-IoT market and gauge development of the LPWA-IoT market.

Key questions answered

  • What is the market status of LPWA networks in Europe?
  • What technology choices and strategies are available to service providers?
  • What are the advantages of deploying LPWA networks now or waiting until technologies develop?
  • Where are service providers positioning in the LPWA-IoT value chain?
  • How do operators perceive the relative strengths of different LPWA-IoT technologies, in particular LoRa and NB-IoT?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Service providers agree that the time is ripe for dedicated long-range, low-power IoT networks, but differ on technology choice

Market dynamics

  • Early-runners share the same IoT goals and broadly similar approaches


  • Further reading
  • Author

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