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MegaFon started its big data project as a way to improve operations within its core mobile business, but big data now forms part of the operator’s strategy to diversify and generate revenue from non-core activities.


  • Mobile operators have the ability to collect big clusters of data on their subscribers from various sources, such as through billing or from base stations.
  • Thanks to their extensive network coverage, mobile operators have an advantage over OTT companies in terms of collecting geospatial information.

Features and Benefits

  • Analyzes MegaFon’s big data strategy and provides recommendations to operators.
  • Highlights operators’ competitive advantages over OTT companies in selling big data analysis to third parties.

Key questions answered

  • How does big data analysis fit into MegaFon’s long-term strategy?
  • How advanced is big data analysis in Russia?
  • How does MegaFon’s geospatial analysis work?
  • What are operators’ main advantages over OTT companies in analyzing big data?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers


  • Methodology
  • Further reading
  • Author

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