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This report provides an update on Vodafone Group operations to end-3Q14, covering financial performance, market dynamics, key developments, and strategy analysis. The report also gives an overview of the operator's latest product and service launches.


  • Vodafone Group’s1H14 (ending September 30) service revenue fell 2.8% year-on-year to £19.1bn ($30.3bn), while profit fell to £1.8bn from £2.5bn in 1H13.
  • Vodafone had a total 438.5 million mobile customers across the group at the end of 3Q14, of which 10.5 million were 4G customers.
  • In 2014, Vodafone completed the acquisition of Spanish cable operator Ono for €7.2bn ($9.7bn) and German cable provider Kabel Deutschland for €7.7bn ($10bn).

Features and Benefits

  • Understand Vodafone's current market position and strategy for improvement.
  • Analyze Vodafone's performance, assess recent developments in the market, and identify strategic initiatives and key products and services.
  • Compare Vodafone Group financial benchmarks with those of 44 other major operators worldwide.

Key questions answered

  • How is Vodafone coping with increased competition in its markets of operation?
  • How have Vodafone's key performance indicators changed year over year?
  • Which countries are in Vodafone’s footprint? Which businesses has Vodafone bought in the past 12 months?
  • What are the key products and technologies of Vodafone and what is their uptake?

Table of contents


  • Introduction
  • Download 1: Vodafone Group Update, December 2014


  • Further reading
  • Author

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