Ovum’s Wholesale Innovation Analyzer 2014 examines the 11 most noteworthy wholesale telecoms innovations from last year. Our report describes the innovations, ranks them, and analyzes their prospects. We also uncover a number of themes and trends that drive innovation in the wholesale telecoms market.
Wholesalers are aligning initiatives with preexisting goals
In our fourth Wholesale Innovation Analyzer, we identify characteristics that a number of innovations share. These similarities point to themes and trends indicating the direction wholesale innovation will take for the next year or two.
We found strong connections between innovations and wholesalers’ strengths, strategies, and objectives. This alignment has always been one of the metrics we use to rank innovations. In 2014, wholesale providers’ initiatives lined up more closely with their preexisting goals than in previous years. Wholesalers focused on improving the performance of core capabilities as opposed to exploring new paths.
A key innovation theme centered on bringing to market hubs and platforms that enable different services through the same channel. This helps wholesale customers access the functionality needed by their clients more efficiently. It also demonstrates that wholesalers are becoming clearer in their visions for the future and how to implement them.
Many wholesalers are working with partners to bring innovative products to intermediaries. Three of the innovations in the report are the result of partnerships and a fourth involved the integration of two wholesale carriers. When wholesalers work with partners they can make a range of unifying services accessible to each other from multiple points of connectivity. Accordingly, we observed numerous MNOs and ISPs establishing links between traditionally independent ecosystems that will eventually provide consumers with the smart living of tomorrow.
Finally, we observed that 2014 innovations saw a logical progression from the previous year’s white-label voice applications to provide channel partners with sophisticated monitoring, management, and control they can sell to SMEs.
Wholesale Innovation Analyzer 2014, TE0012-000532 (July 2015)
Paris Burstyn, Senior Analyst, Wholesale Telecoms