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This is part of the digital-operator profiles series, an analysis of the digital and innovation strategies of leading global operators. It is one of 13 profiles detailing partnership and acquisitions, internal structures, and “digital” service offerings.


  • Zain’s establishment of the Digital Frontier and Innovation (ZDFI) business unit in 2014 highlighted the group's strong focus on digital.
  • Zain’s key focus for digital is through equity-focused partnerships, where Zain believes much of the sector's value generation happens.

Features and Benefits

  • Understand the importance of digital services for Zain Group.
  • Evaluate Zain's digital strategy.

Key questions answered

  • What are the drivers for digital services in Zain's key markets?
  • What are Zain's short-term and long-term goals for digital development?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Market leadership
  • Footprint-wide demand for data

Market dynamics

  • Kuwait
  • Bahrain
  • Saudi Arabia
  • Iraq
  • Jordan

Digital service developments

  • ZDFI
  • Investments in digital consulting
  • Partnerships
  • Infrastructure
  • Digital for social development

Digital revenues and prospects

  • Non-SMS data revenue on the rise


  • Further reading
  • Author

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