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This is the inaugural publication of Ovum's Pricing Innovation Radar.


  • To add value, Ovum ranks each pricing offer based on its significance and uniqueness. The radar analyzes almost two years' worth of pricing plans and categorizes these in tariff types, including social data, integrated plan, and mobile data-only plans.

Features and Benefits

  • Helps operators devise new tariff plans, giving a window into what other operators are doing on pricing globally.
  • Helps in this decision-making process, providing opinion on whether the innovation is unique and of significance.

Key questions answered

  • What type of content is emerging as popular in social data plans?
  • What types of plans are operators using most often for innovation?

Table of contents


  • Introduction
  • Download 1: Ovum Pricing Innovation Radar: 2Q16

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