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This report looks at major MVNO-related market trends, drivers, and inhibitors and examines MVNO best practices and the future direction of the market from both geographic and business-model perspectives.


  • Today, Ovum counts approximately 1,200 MVNOs active in 71 mobile markets, collectively representing approximately 3% share of the global base of mobile connections. Western European markets account for 52% of global MVNOs, followed by North America on 15% and Oceania, Eastern & South-Eastern Asia with 13% of the market.
  • In most cases, mobile operators are still somewhat reluctant to open up their networks to MVNOs. While it is understandable that operators approach the topic with some nervousness because of the risk of cannibalization, operators should consider partners that complement their business

Features and Benefits

  • Understand the dynamics and future trends of the MVNO market, seize global and local opportunity. Identify key movers and shakers of the MVNO market.
  • Technology vendors will identify opportunities and major companies in the market, MVNOs will understand key success factors, and MNOs will learn how to distinguish between good and bad MVNO partners.

Key questions answered

  • How will new geographies drive growth in the sector?
  • How will competitive dynamics within the mature market rejuvenate the industry?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • MVNOs now active in a third of the world’s mobile markets

Market dynamics

  • MVNO market increasingly mature with established ecosystem

Market outlook

  • Early indication of new MVNO trends


  • Methodology
  • Further reading
  • Author

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