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Introduction

FreedomPop is an MVNO in the US and the UK that leverages an in-house service development capability to offer a freemium business model, with a base service plan that’s 100% free and competitively priced mobile services for heavier users.

Highlights

  • FreedomPop’s in-house-developed big data technology drives conversion rates that it claims are as much as 10 times greater than for a typical carrier. Because most of its services are developed in-house, it can incubate and launch relevant new services in line with user needs and market trends.
  • Key to FreedomPop’s success is its development of software-based data-usage add-ons, enabling it to sell additional services directly to end users without having to route via its MNOs’ or MVNE/A providers’ infrastructure.

Features and Benefits

  • Assesses FreedomPop's position in the MVNO market and its strategy for partnerships and geographic expansion.
  • Evaluates a core component of FreedomPop’s SIM-only prepaid proposition: the simplicity of its offering, with just three basic tariff plans.

Key questions answered

  • How does FreedomPop create a compelling freemium proposition?
  • How does FreedomPop drive users to convert to paid-for services?
  • What are the potential threats and benefits to MNOs from FreedomPop's proposition?
  • What can other service providers learn from FreedomPop?

Table of contents

Summary

  • In brief
  • Ovum view
  • SWOT

Strategic analysis

  • Strategic goals
  • Infrastructure strategy
  • Pricing and service strategy
  • Sales and marketing strategy
  • Device strategy

Appendix

  • Author

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