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This report forms part of Ovum’s Digital Economy 2025 series and offers a high-level outlook for the digital economy and its key players over the coming decade.


  • The Second Digital Revolution is coming: cost-effective connectivity, greater computing capacity through the cloud, and improved capabilities from technologies such as predictive analytics and artificial intelligence will enable the automation, analysis, and optimization of more business processes.
  • The Digital Enabler opportunity will be worth $4.8 trillion in 2025. Those players providing hardware, software, connectivity, platforms, and services to the digital economy have a huge opportunity to enable organizations’ transformations.
  • Enterprise technology spending will attracts competition, but connectivity will maintain its value. Enterprise technology spending will contribute 32% of the total digital enablement market value in 2025 after growing at a 4.3% CAGR from 2015 to 2025.

Features and Benefits

  • Analyzes how technology will combine with macro political, economic, social, and environmental trends to define the world in 10 years' time
  • Assesses the evolution of the digital economy and its key players over the coming decade to aid long-term strategic planning
  • Quantifies the value of supplying digital products and services to 2025
  • Identifies the critical success factors for today's TMT players looking to succeed to 2025

Key questions answered

  • What is the future outlook for the digital economy to 2025?
  • How will technical and macro political, economic, social, and environmental trends combine to shape the world in 2025?
  • What are the key opportunities in the digital economy over the next decade?
  • Which players will be the key winners and losers in enabling the digital economy in the next 10 years?

Table of contents


  • In brief
  • Ovum view
  • Recommendations for Digital Enablers

Ovum’s core scenario: the Second Digital Revolution

  • Understanding the First Digital Revolution
  • Digital economy shaped by rate of technology adoption and extent of ecosystem disruption
  • Four scenarios for the future of the digital economy
  • Understanding the Second Digital Revolution

Industry context is key to the Second Digital Revolution

  • Look outside the tech sector “bubble” to appreciate the full impact
  • The TMT segment will be far from disruption-free

Impact felt across value chains, supply chains, consumption, and monetization

  • Failure to meet the transformational challenge has impacted 74% of Fortune 500 companies in 20 years
  • Disruption cycles set to intensify
  • Technology lowers barriers to entry
  • “Collateral damage” caused by product bundling to protect core revenues
  • Ecosystems become complex combinations of players, products, and processes
  • Automation increases efficiency throughout the economy
  • The consumer of the future is defined by adoption and privacy

The rise of the Digital Enablers

  • Digital enablement worth $4.8 trillion in 2025
  • Beware: digital enablement volumes won’t necessarily translate into revenues, so stay focused
  • IT products and services the key focus of the Second Digital Revolution
  • CSPs bear the brunt of changes in communications patterns
  • Media outlook depends on omnichannels and personalization
  • Device spending to grow, but under increased pressure
  • SMART players: some Digital Enablers will be more equal than others
  • Identifying the winners and losers of digital enablement

Customer-centric transformation critical to success

  • Customer-adaptive transformation vital for survival
  • Innovation critical to keep pace with rivals
  • Scale will remain a key ingredient
  • Bundling of ancillary services both an opportunity and threat
  • Analytics vital for effective execution
  • The human touch must not be forgotten

Appendix 1: The World of 2025

  • New political, economic, social, and environmental realities take hold
  • Technology evolution to 2025 will be rapid and impactful

Appendix 2: Methodology

  • Methodology
  • Scenario methodology
  • Further reading
  • Author

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