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A growing number of OEMs are embedding connectivity in their smartphones and tablets in order to increase the value of their devices, smooth the sales process, and add “service revenues” to their hardware sales.


  • OEMs are increasingly becoming providers of affordable connectivity to make their devices more attractive to end users. They are achieving this by subsidizing connectivity and undercutting traditional mobile operators’ roaming prices.
  • Straight out-of-the-box connectivity and global coverage are among the goals that OEMs are currently trying to achieve.
  • There are no suppliers of affordable global connectivity, but a number of small vendors act as commercial and technology enablers, helping OEMs expand their global reach.

Features and Benefits

  • Describes main OEM connectivity initiatives and their underlying business models.
  • Identifies clear opportunities for both OEMs and large-scale suppliers of "global" and "local" connectivity.

Key questions answered

  • What are the main OEM connectivity initiatives?
  • How do MVNOs and MVNEs fit into OEM connectivity business models?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • OEM main initiatives
  • More OEMs will join the race to be “global connectivity” providers

Market dynamics

  • MVNO models underlie most OEM connectivity initiatives

Market outlook

  • With global SIMs needed, a global supplier will emerge


  • Methodology
  • Further reading
  • Author

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