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The cable broadband industry is at a crossroads. In developed markets, it has maintained a strong position built around bundled premium content and high-speed broadband, but those days are over.


  • Cable operators need to defend their traditional pay-TV business, which is an essential part of the customer bundle. The broadband business offers more scope for growth, but operators must upgrade their existing cable networks to remain competitive while investing in new technologies such as FTTH to meet the needs of more demanding customer segments.

Features and Benefits

  • Examines the pressures facing the cable industry with new fiber challengers, OTT content competition, and rising content costs.
  • Evaluates why upgrading to DOCSIS 3.1 is necessary to avoid too big a speed gap differential versus fiber and

Key questions answered

  • What defensive measures do cable operators need to introduce to stay competitive?
  • Do cable operators need to upgrade to DOCSIS 3.1?
  • Do cable operators need a mobile play?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Key features of developed and emerging markets

Market dynamics

  • Developed market operators face shrinking TV penetration
  • Emerging market operators at risk of being marginalized
  • Cable broadband operator revenues grow in some markets
  • A handful of operators confirm early DOCSIS 3.1 upgrades
  • Cable comes increasingly under regulatory spotlight

Market outlook

  • Developed market outlook
  • Emerging market cable operators risk marginalization


  • Methodology
  • Further reading
  • Authors

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