skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This case study offers insight into Smile’s Nigerian operation, providing analysis of its innovative network rollout as well as its service, device, and marketing strategies. The operator’s launch of voice services via VoLTE will be a game changer.


  • Smile’s network rollout approach is unique: it is a greenfield operator with an all-IP core and has focused on providing pockets of high-quality LTE coverage, initially targeting the data-only mobile broadband market. its hybrid of services and license conditions have given Smile a very different business model from traditional LTE operators.

Features and Benefits

  • Learn Smile's approach to becoming one of the world's first greenfield 4G operators to launch VoLTE with full fixed and mobile interconnection
  • Discover Smile's future strategy and how it plans to grow the business

Key questions answered

  • How is Smile deploying its LTE network?
  • What is Smile's device and marketing strategy?
  • What has been the impact of Smile's 4G services to date?
  • What is the potential impact of Smile in the future?

Table of contents


  • In brief
  • Ovum view
  • Recommendations
  • SWOT

Market overview

  • The Nigerian mobile market is dominated by four national WCDMA players
  • 3G in Nigeria
  • Fixed overview

LTE strategy analysis

  • Network strategy
  • Service strategy
  • Pricing strategy
  • Device strategy
  • Sales and marketing strategy
  • Impact on KPIs


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now