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Introduction

The experience of the world’s leading LTE operators shows the importance of maintaining an LTE network advantage. Because the network has a direct impact on the quality of the network experience, operators that lead on network quality can differentiate themselves from rivals.

Highlights

  • MTS's LTE strategy is focused on network coverage and expansion, and the operator is proceeding aggressively. A strong network strategy combined with device and content strategy is crucial for LTE success.

Features and Benefits

  • Assesses how operators that are planning to launch LTE, particularly in emerging markets, can create and maintain a competitive advantage.
  • Analyzes and evaluates the strategies adopted by operators and their impact on KPIs.

Key questions answered

  • What approaches are operators taking for their LTE rollouts?
  • What is the current level of competition in the LTE market, and how are operators' LTE strategies helping them stay competitive?

Table of contents

Summary

  • In brief
  • Ovum view

SWOT

  • MTS LTE SWOT

Overview

  • LTE licenses

MTS’s LTE strategy

  • Network strategy
  • Device strategy
  • Pricing strategy
  • Marketing strategy
  • MTS sees positive impact on KPIs from LTE

Appendix

  • Methodology
  • Further reading
  • Author

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