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France is one of the world’s most dynamic broadband markets. In response, Orange embarked on an aggressive fiber deployment strategy, with impressive market share gains where it has targeted first-mover advantage.


  • Competition is shaping Orange’s broadband strategy. Fiber in France is being deployed aggressively by Orange primarily as a means to regain market share in the broadband segment.
  • First-mover advantage brings tangible benefits. Orange is seeing market share gains by being the first to enter areas with broadband. It therefore needs to maintain an aggressive deployment strategy throughout the remainder of the country and improve adoption.

Features and Benefits

  • Evaluates Orange's FTTx strategy in France and how it has evolved over time.
  • Assesses the impact of Orange's fiber strategy from a subscription and revenue perspective.

Key questions answered

  • What are the key drivers behind Orange's aggressive fiber deployment?
  • What impact has Orange's fiber strategy had on its French operations?
  • What lessons can other operators learn from Orange's experiences in France?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Strategic goals

  • Overview
  • Network strategy
  • Commercial strategy


  • Orange fights back


  • Methodology
  • Further reading
  • Author

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