Verizon’s new service doesn’t so much break the bundle, as it does create a new kind of channel bundling that offers customers more choice and flexibility in how they consume pay-TV and what they pay for it, and steers the market a little closer towards the long-standing consumer desire for a la carte pricing. If Verizon can successfully overcome the mounting objections from content providers that this new service violates existing contracts, it stands to set a precedent for others.
Europe, Middle East & Africa team - +44 (0) 207 017 7700
Asia-Pacific team - +61 (0)3 960 16700
US team - +1 646 957 8878
Already an Ovum client? Login to the Knowledge Center now