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The research note provides a summary of mobile operators' innovative pricing announcements, highlighting key pricing trends worldwide, based on the Ovum pricing innovation tracker, which tracks and analyzes tariff initiatives and pricing innovations launched by telecoms operators worldwide.


  • Summarizes mobile operators' innovative pricing announcements, highlighting key pricing trends worldwide.

Features and Benefits

  • The research note provides a brief overview of pricing trends across telcos' fixed and mobile businesses.
  • The research note provides a brief overview of pricing trends across the consumer and enterprise segments.

Key questions answered

  • What are the current mobile data pricing trends in developed and emerging markets?
  • What are the key drivers for pricing innovations?
  • What are the challenges faced by operators in launching new pricing initiatives?

Table of contents

Ovum view

  • Summary
  • Social data plans thrive in emerging markets
  • Internet access and data packs include differentiated features
  • Custom plans give more control to customers
  • Operators should continue pursuing innovations to stay relevant in the business


  • Further reading
  • Author

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