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This report identifies and analyzes key trends in the public WLAN hotspot market.


  • Operators’ interest in Wi-Fi remains high despite the leveling off of new paid-for hotspot deployments. Many are using Wi-Fi to enhance their service offering.

Features and Benefits

  • Understand the major trends in the public WLAN hotspot market and how operators use Wi-Fi in their marketing.
  • See where growth in the public WLAN market is coming from and how the standards are evolving.

Key questions answered

  • What do recent developments in the market for public WLAN hotspots tell us about global growth patterns and regional trends?
  • What specific public WLAN initiatives are driving new deployments and service developments?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Asia is home to the largest players
  • Multiple counting boosts hotspot numbers

Market dynamics

  • Wi-Fi still dominates global data traffic, but 4G is growing faster

Market outlook

  • More Wi-Fi performance enhancements are in the pipeline
  • Voice-over-Wi-Fi


  • Methodology
  • Further reading
  • Author

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