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Auto Europe, an online travel service specializing in car rental, renegotiated its telecom contract to pay for migration to cloud-based communications.


  • Auto Europe lowered the cost of its international toll-free service by switching providers and negotiating a new, less expensive contract. Using the money it saved, Auto Europe migrated away from premises-based PBXs to entirely cloud-based telephony services.

Features and Benefits

  • Demonstrates how a midmarket company migrated away from traditional telephony systems to a hosted communications service.
  • Demonstrates how a midmarket company funded its migration to cloud communications by lowering the cost of its international voice plan.

Key questions answered

  • How are midmarket companies adopting cloud communications?
  • How are midmarket companies funding their migration to cloud communications?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Using the cloud to reduce communications costs and improve customer service

  • Aging PBXs, limited customer support software, and expensive international calling set the stage for cloud migration
  • Renegotiated telecoms contract pays for migration to cloud-based communications
  • Cloud communications reduces costs, simplifies management


  • Methodology
  • Further reading
  • Author

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