skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


The time has come for retailers to move to SIP trunking and an IP-based platform to support existing services and future business applications. Retailers will need this upgrade to provide the responsive support, dynamic communication, and engagement that customers are starting to expect.


  • Retailers need to move to a new IP platform, and SIP trunking is the starting point of this migration.

Features and Benefits

  • Examines the reasons retailers should migrate to SIP trunking and the opportunity it offers for service providers.
  • Outlines the benefits to the retail customer that service providers need to know.

Key questions answered

  • Why do retailers need to consider SIP trunking?
  • What do service providers need to do to capture this opportunity?
  • What are some of the benefits to the retailer?

Table of contents

Ovum view

  • Summary
  • As retailers make the transition to SIP trunking, opportunity grows for providers
  • SIP trunking transition is just the beginning
  • Communications providers and vendors need to align with the retailer requirements


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now