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The time has come for retailers to move to SIP trunking and an IP-based platform to support existing services and future business applications. Retailers will need this upgrade to provide the responsive support, dynamic communication, and engagement that customers are starting to expect.


  • Retailers need to move to a new IP platform, and SIP trunking is the starting point of this migration.

Features and Benefits

  • Examines the reasons retailers should migrate to SIP trunking and the opportunity it offers for service providers.
  • Outlines the benefits to the retail customer that service providers need to know.

Key questions answered

  • Why do retailers need to consider SIP trunking?
  • What do service providers need to do to capture this opportunity?
  • What are some of the benefits to the retailer?

Table of contents

Ovum view

  • Summary
  • As retailers make the transition to SIP trunking, opportunity grows for providers
  • SIP trunking transition is just the beginning
  • Communications providers and vendors need to align with the retailer requirements


  • Further reading
  • Author

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