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Media streamers like Google Chromecast and Amazon Fire TV will bring access to OTT video services and apps to more than 220 million TV households by the end of 2020. This research note presents Ovum’s outlook for media streamers and the corresponding impact on the market.


  • Ovum expects the media streamer market to post a CAGR of 16.7% over the next five years, from 38.4 million unit sales in 2015 to 83.1 million in 2020.
  • Pay-TV operators should embrace media streamers and develop their own version or partner with leading vendors.

Features and Benefits

  • Provides a media streamer market outlook by region.
  • Discusses drivers and inhibitors for media streamer adoption.

Key questions answered

  • How many media streamers will sell by 2020?
  • Where will media streamers be popular and why?
  • Will Apple, Amazon, and Google continue to lead the media streamer market?

Table of contents

Ovum view

  • Summary
  • The quest to maximize OTT video's addressable market
  • Media streamers will ultimately become redundant
  • Operator-branded and OTT media streamers will coexist


  • Further reading
  • Author

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