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Samsung’s smart home strategy is based on its dominance in the sectors of smartphones, TVs, and appliances, as well as its large share of the wearables market through its smart watches.


  • A key part of Samsung's strategy is openness, as a way to differentiate its offering from those of rivals such as Apple and Google.

Features and Benefits

  • Evaluates Samsung's connected home strategy as well as more B2B components such as its ARTIK platform.
  • Identify the components of a successful smart home strategy and Samsung's strengths relative to its competitors.

Key questions answered

  • What are the most successful aspects of Samsung's smart home strategy?
  • What are the weaknesses of Samsung's smart home strategy?

Table of contents


  • Introduction
  • Download 1: Smart Home Case Study: Samsung opts for open approach to compete with Apple and Google

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