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Introduction

Samsung’s smart home strategy is based on its dominance in the sectors of smartphones, TVs, and appliances, as well as its large share of the wearables market through its smart watches.

Highlights

  • A key part of Samsung's strategy is openness, as a way to differentiate its offering from those of rivals such as Apple and Google.

Features and Benefits

  • Evaluates Samsung's connected home strategy as well as more B2B components such as its ARTIK platform.
  • Identify the components of a successful smart home strategy and Samsung's strengths relative to its competitors.

Key questions answered

  • What are the most successful aspects of Samsung's smart home strategy?
  • What are the weaknesses of Samsung's smart home strategy?

Table of contents

Summary

  • Introduction
  • Download 1: Smart Home Case Study: Samsung opts for open approach to compete with Apple and Google

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