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Automatic is a smart driving assistant that provides connected car capabilities to most automobiles sold in the US since 1996 and is billed as a "Fitbit for cars."


  • Automatic is an after-market product, which means it can add connected car capabilities to older cars or those from OEMs that do not have existing connectivity agreements with the likes of AT&T or Verizon.

Features and Benefits

  • Evaluates Automatic's range of products, from the ODB-2 dongle to its app store.
  • Compares Automatic's proposition to connected car products from companies such as AT&T or Verizon.

Key questions answered

  • What is Automatic's business model and product range?
  • How does Automatic's proposition compare to other connected car offerings in the US market?

Table of contents


  • In brief
  • Ovum view
  • Recommendations


  • Background
  • Products and services
  • Business model and commercial strategy


  • On the Radar
  • Further reading
  • Author

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