skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Automatic is a smart driving assistant that provides connected car capabilities to most automobiles sold in the US since 1996 and is billed as a "Fitbit for cars."


  • Automatic is an after-market product, which means it can add connected car capabilities to older cars or those from OEMs that do not have existing connectivity agreements with the likes of AT&T or Verizon.

Features and Benefits

  • Evaluates Automatic's range of products, from the ODB-2 dongle to its app store.
  • Compares Automatic's proposition to connected car products from companies such as AT&T or Verizon.

Key questions answered

  • What is Automatic's business model and product range?
  • How does Automatic's proposition compare to other connected car offerings in the US market?

Table of contents


  • In brief
  • Ovum view
  • Recommendations


  • Background
  • Products and services
  • Business model and commercial strategy


  • On the Radar
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now