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Seed Labs offers a simplified way to connect devices and appliances in the home, using Bluetooth Smart.


  • Targeting primarily appliance makers, Seed promises an easy-to-use product that requires minimal Bluetooth, iOS, or Android competencies to develop with.

Features and Benefits

  • Analyzes Seed's business strategy and commercial proposition.
  • Identify Seed's intended audience and how it plans to use Bluetooth to connect.

Key questions answered

  • What are the benefits of Seed's business model?
  • How is Seed using Bluetooth to meet its goal of 500 connected devices in the home?

Table of contents


  • In brief
  • Ovum view
  • Recommendations


  • Background
  • Products and services
  • Business model and commercial strategy


  • On the Radar
  • Further reading
  • Author

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