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Based on a survey to understand the "new digital consumer," this report reveals trends in the significance of the cost of energy to today's consumers; attitudes toward reducing carbon footprints; and level of demand for smart energy solutions.


  • Ovum's survey analysis shows that apathy toward smart energy is still an issue. However, whether from a cost-savings point of view or because they want to help the environment, many consumers could be persuaded to use smart energy devices and technology if the benefits were made clearer and installation was cost effective and simple as possible.

Features and Benefits

  • Assesses consumer demand for smart energy solutions.
  • Evaluates the drivers and barriers for smart energy products.

Key questions answered

  • Which market segments are most interested in smart energy products?
  • What marketing messages are required to appeal to a wider market audience?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2017: Smart Energy Analysis

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