skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Swisscom has been gaining ground in the smart care/assisted-living space through the sale of personal emergency response systems (PERSs), which enable elderly individuals to call for help in an emergency simply by pushing a button.

Highlights

  • This case study explores the business model and commercial approach adopted by Swisscom to help seniors feel safe while living independently, allowing their relatives and caregivers to rest assured.
  • SmartLife Care serves as an alarm system for seniors. Swisscom has no ambition to go beyond this niche market by integrating connected devices and services that deviate from providing emergency response services.
  • Swisscom has adopted a simplified commercial strategy and a consultative sales approach to facilitate the process of deciding to purchase SmartLife Care.

Features and Benefits

  • Analyzes how Swisscom's SmartLife Care solution has been able to withstand the company's withdrawal from the smart home security market.
  • Evaluates how Swisscom has developed a comprehensive assisted-living approach for personal emergency response services.

Key questions answered

  • Why has the development of a comprehensive product portfolio that is easy to use and adaptable to the preferences of the user and buyer has been instrumental in Swisscom's success?
  • How has the implementation of a consultative sales approach, both directly and through specialized partners, been crucial in guiding customers and propelling sales?

Table of contents

Summary

  • In brief
  • Ovum view

Recommendations

  • Recommendations for vendors and service providers (SPs)

Using Swisscom SmartLife Care to age at home

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment

Appendix

  • Methodology
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now