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Facebook must create a home assistant that is superior to any other on the market.


  • Mark Zuckerberg spent last year working on a personal project to create a home AI assistant, releasing a video in December that showed the fruits of his labor. The video attracted significant press coverage and speculation about how long it will be before Facebook does something official in this space and what impact such a move will have.

Features and Benefits

  • The great advantage that Facebook has over companies such as Google and Apple is its extensive social graph.
  • But Facebook must think carefully about how it can use its social graph to differentiate a core interface such as a home assistant.

Key questions answered

  • Why can't Facebook allow its competitors to dominate in the home assistant space?
  • Can Facebook ever gain enough trust to become the main home interface?

Table of contents

Ovum view

  • Summary
  • Facebook must create a home assistant that is superior to any other on the market
  • Can Facebook ever gain enough trust?


  • Further reading
  • Author

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