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This presentation looks at how Amazon has created a ubiquitous end-to-end smart home strategy that allows consumers to enjoy the benefits of smart living while at home.


  • The company’s business model revolves around the supply of proprietary solutions and the promotion of a marketplace for third-party smart home products and services.
  • Amazon has defined a comprehensive business strategy that merges home automation solutions with smart home commerce.
  • Amazon relies on the support of its fast-growing ecosystem of partners and developers to propel its smart home strategy.

Features and Benefits

  • Explains why Amazon Echo represents a landmark in Amazon’s smart home strategy.
  • Analyzes how Amazon wants Alexa to become the chosen interlocutor at home.

Key questions answered

  • How Amazon has been able to plant its flag in the smart home industry through Amazon Echo and Alexa?
  • How Amazon is simplifying the road to home automation with an end-to-end approach to the smart home?

Table of contents


  • Introduction
  • Smart Home Case Study: Amazon

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