skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


The introduction of bots on messaging services will have widespread ramifications in the communications market.


  • Bots enable quick deployment of new services.
  • Bots enable apps to become platforms in a faster and more efficient manner.

Features and Benefits

  • Compares how different players are using bots and AI.
  • Analyzes how the bot and communications market will evolve.

Key questions answered

  • How will bots impact the communications space?
  • Which players have incorporated bots?

Table of contents

Ovum view

  • Summary
  • Bots are a route to transform from chat app to platform
  • Bots as bridges to AI
  • Be prepared for a slow but steady change in digital behavior


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now