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The introduction of bots on messaging services will have widespread ramifications in the communications market.


  • Bots enable quick deployment of new services.
  • Bots enable apps to become platforms in a faster and more efficient manner.

Features and Benefits

  • Compares how different players are using bots and AI.
  • Analyzes how the bot and communications market will evolve.

Key questions answered

  • How will bots impact the communications space?
  • Which players have incorporated bots?

Table of contents

Ovum view

  • Summary
  • Bots are a route to transform from chat app to platform
  • Bots as bridges to AI
  • Be prepared for a slow but steady change in digital behavior


  • Further reading
  • Author

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