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Introduction

The Social Media Tracker is a database that classifies all announcements related to social media companies since January 2013. Records can be sorted by announcement date, announcement type, region, country, company name, and service type.

Highlights

  • As with previous updates, Facebook stands out with the lion's share of all announcements made in 3Q15, followed by Twitter, Instagram, and LinkedIn.
  • Most of the social media announcements made in 3Q15 were global in nature (i.e. they were not targeted at any specific country or region).

Features and Benefits

  • Provides important details of major happenings in the social media space.
  • Offers insight into player activities by date, region, country, and service type.

Key questions answered

  • Which are the most active social media players and what kind of activity are they involved in?
  • What trends can be observed over time?

Table of contents

Summary

  • Introduction
  • Download 1: Social Media Tracker: 3Q15

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