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Introduction

Assessment of the benefits to Google should it acquire top mobile advertising network InMobi.

Highlights

  • Google's position in mobile display and application advertising would be strengthened by InMobi, enabling it to better compete against Facebook and in emerging markets.

Features and Benefits

  • Analyzes how and where Facebook and Google compete in mobile advertising.
  • Evaluates Facebook's and Google's mobile ambitions in emerging markets.

Key questions answered

  • Why and how would Google benefit by acquiring InMobi?
  • How would the acquisition help Google better compete against Facebook?
  • What are the implications for InMobi?

Table of contents

Ovum view

  • Summary
  • Strengthening Google's hand in mobile display advertising
  • A bolster against Facebook
  • A boost in emerging markets
  • InMobi could still favor an IPO, if investors are patient

Appendix

  • Further reading
  • Author

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