skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

US wireless operators added 8.3 million new connections in 2H16, to end with 428.8 million total wireless connections. Prepaid subscriber count reached 79.5 million at end-4Q16, led by 2H16 net additions of 1.23 million by T-Mobile. Sprint saw the largest subscriber decline, losing 928,000 subs over the same period.

Highlights

  • AT&T and T-Mobile, with their strong sub-brands Cricket and Metro PCS, respectively, continue to compete for prepaid market share gains.
  • Prepaid operators use free and discounted device promotions to attract customers, which also encourages smartphone uptake.
  • Prepaid smartphone penetration, although still lower than postpaid, is growing at a rapid pace, ending 4Q16 at 74%, up from 66% at end-2Q16.

Features and Benefits

  • Learn about prepaid year-on-year subscription growth trends by major US operator.
  • Compare total, postpaid, and prepaid subscription and market-share trends by operator year on year.
  • Compare US operator KPIs and major activities in the quarter, especially relating to prepaid.

Key questions answered

  • What is the customer segment mix by US operator in 3Q16 and 4Q16?
  • How did prepaid churn rates in 3Q16 and 4Q16 compare across US operators, and how have they changed over the past five quarters?
  • What is Verizon doing to refocus efforts on the prepaid segment?

Table of contents

Summary

  • Introduction
  • Download 1: US Prepaid Update, March 2017

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now