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Introduction

Mexico has seen dramatic changes in its telecoms market since the approval of the new Telecoms Law in mid-2014 and the arrival of AT&T. Incumbent operators have been forced to react to AT&T by cutting prices.

Highlights

  • Price wars are easy to start but hard to end. In order to build a viable business in Mexico, AT&T needs scale, a need it addressed by launching an aggressive pricing strategy. Movistar and Telcel quickly followed suit.

Features and Benefits

  • Analyzes AT&T's pricing strategy in entering the Mexican market, as well as the reaction from Telcel and Movistar.
  • Identifies the most important elements that led Mexico to become one of the most contested markets in Latin America.

Key questions answered

  • What should Mexican operators do to avoid destroying value?
  • How has Mexico become one of the most competitive markets in Latin America?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Telecoms Law and AT&T’s entry have changed Mexico’s competitive landscape

  • Market dynamics
  • AT&T’s pricing strategy
  • Positive trend for AT&T

Appendix

  • Methodology
  • Further reading
  • Author

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