skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


Mexico has seen dramatic changes in its telecoms market since the approval of the new Telecoms Law in mid-2014 and the arrival of AT&T. Incumbent operators have been forced to react to AT&T by cutting prices.


  • Price wars are easy to start but hard to end. In order to build a viable business in Mexico, AT&T needs scale, a need it addressed by launching an aggressive pricing strategy. Movistar and Telcel quickly followed suit.

Features and Benefits

  • Analyzes AT&T's pricing strategy in entering the Mexican market, as well as the reaction from Telcel and Movistar.
  • Identifies the most important elements that led Mexico to become one of the most contested markets in Latin America.

Key questions answered

  • What should Mexican operators do to avoid destroying value?
  • How has Mexico become one of the most competitive markets in Latin America?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Telecoms Law and AT&T’s entry have changed Mexico’s competitive landscape

  • Market dynamics
  • AT&T’s pricing strategy
  • Positive trend for AT&T


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now